Downtown Greensboro, Inc. celebrates the vacations with months of socially accountable foods and drinks experiences

GREENSBORO, NC (November 11, 2020) – Downtown Greensboro, Inc. (DGI) introduces the Holidays with a variety of experiences scheduled during the month of December. Downtown in December presented by Allegacy will include new and exciting attractions in place of the organization’s typical Festival of Lights and Holiday Parade.

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“The DGI team wanted to wrap up 2020 by bringing the community together in secure environments to celebrate Christmas time together. We are very excited to share how positive it can be to redesign the 2020 Christmas season. We could easily have canceled all of our plans entirely, but instead we’ve thought outside the box and created a list of experiences that will bring much-needed vacation joy to our community. “

– Zack Matheny, President and CEO of DGI.

The following are the planned experiences to be had during Downtown in December presented by Allegacy. For more information on all of these topics, visit

PIEDMONT WINTERFEST: November 20th – January 31st

Reservations and upgraded decor will bring the downtown ice rink to life in a new location in 2020. The ice rink is under construction in the parking lot on East Lewis Street (near SouthEnd Brewing and Fat Tuesday). Advance reservations can be made at

SONIC FOREST: November 28th – December 27th

“Sonic Forest” is a multi-sensory, interactive installation consisting of 16 “trees”. Interacting with the electronic trees triggers a range of events, from an original score of melodic tones, ambient noises, and spoken or whispered expressions to an ever-changing color palette of LED lights. Sonic Forest is open daily until 11 p.m. for a free family experience and is located on Martin Luther King Jr. Drive on Hamburger Platz. It is made possible by Allegacy.

DECORATING THE HOLIDAY WINDOW: November 28th – December 31st

Thanks to an ArtsGreensboro grant, a dozen downtown businesses will be working with local artists to transform their storefronts into winter wonderland. Visitors to the city center are asked to vote on their preferred shop window.

SHOP, SIP, STROLL SATURDAY: November 28th – Saturday, December 19th

Head downtown every Saturday from 6:00 p.m. to 9:00 p.m. for local vacation finds and sales, starting on Small Business Saturday, November 28th. Some retailers also offer live music.

12 days of full meals: December 1st to December 12th

Give the less fortunate Greensboro a hot meal. Your donation will help provide the Greensboro City Department with 250 packed lunches a day for 12 days during this holiday season. It will also help support our downtown restaurants that continue to struggle during the 2020 pandemic. A donation link and a list of participating restaurants can be found here.

MERRY MADNESS PASSPORT: December 1st through December 31st

This abbreviated version of our Summer Passport program offers a grand prize, including a weekend stay at the newly renovated Downtown Marriott, a $ 100 gift certificate to a downtown restaurant of your choice, and a $ 50 gift certificate to your preferred retailer in the Downtown. Download the Downtown Greensboro app from the Apple Store or Google Play to explore destinations and earn prizes. The app includes three digital passes that participants can play in: Shopping, Eating & Drinking, and Activities. In any company, users are doing a required task to earn points. Once a user has earned six points, they qualify for the grand prize drawing.

TINSELSTADT: December 4th to 27th

The Fresh Market and First Bank, Tinsel Town, are sponsored by Kontoor Brands and include 50 uniquely decorated trees bought and decorated by a local business, group, nonprofit, or family. Tinsel Town is open until 9:00 PM daily from December 4th through December 27th and offers a free family-friendly walking tour. The community is invited to vote for their favorite trees, and the top five voters will receive a $ 500 donation. The tree purchase sponsorship form and full rules can be found at

Peppermint Avenue: December 4th to 27th

Take a stroll along Pfefferminzgasse and enjoy festive family-friendly Christmas decorations. Located on the alley next to Boxcar Arcade in Southend, the selfie lover’s dream is made possible by Piedmontese Natural Gas, the Community Theater of Greensboro and Matthews Mobile Media.

LIGHT THE NIGHT: 4-5. December

Light the Night is a Christmas version of Open Streets. This two-day event will include vacation favorites like the Greensboro College Jazz Performers, Wally West & The Wassailers, the UNC Greensboro Horn Choir and Silver Drummer Girl, as well as a festive show of laser lights sponsored by Duke Energy on the Martin parking lot wall by Luther King Jr. in close to the new Greensboro selfie mural.

SANTA IN THE CAROLINA THEATER: 5.-6. December 12-13 December, 18.-20

Personal visit to Santa thanks to the Cemala Foundation. In light of the pandemic, advance reservations are required for Santa Claus’ 2020 visits to Carolina. Safety precautions, including a plexiglass umbrella, will be on hand to ensure a socially responsible visit to Santa Claus.

BALLOON REGATTA: 12.-13. December

Not a traditional holiday parade this year, but we still have our famous big balloons and local holiday talent. On December 12th and 13th, from 12:00 pm to 4:00 pm, downtown visitors will be invited to a balloon regatta featuring 17 of our most famous parade balloons and live entertainment including Greensboro Ballet Nutcracker performers, Community Theater of Greensboro Wizard of Oz actors , Triad Stage A Christmas Carol Actors, Disney Princesses and Strolling Carolers. The regatta course begins at the Greensboro Children’s Museum and runs down Church Street to the depot. To bring the regatta theme home, visitors are encouraged to decorate their cars on their most beautiful vacation. The balloon regatta is sponsored by the Guilford Merchants Association, the City of Greensboro, Greensboro Convention and Visitors Bureau, Joseph M. Bryan Foundation, TowneBank, and Arch MI.

In order to gain all this experience, the DGI asks for voluntary support. Click the volunteer link on to sign up.

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