These ladies create a curated field for black-owned Memphis manufacturers
Image via city tasting box
The spread of the COVID-19 pandemic has devastated restaurants, forcing many to shut down. Many states have closed food indoors until the outbreak is contained. Other businesses in the area such as food tours have also suffered from the lack of tourist traffic and repeat customers. For two women, they decided to convert their food tours business to a curated box designed to help local food business owners.
Cristina McCarter is the founder of City Tasting Tours in Memphis, Tennessee. After the coronavirus forced women to quarantine their businesses, McCarter also wanted to find a way to help local businesses affected by the pandemic. After teaming up with co-entrepreneur Lisa Brown, they launched their City Tasting Box for clients to support local black-owned brands from the comfort of their homes.
The Majority Box has all of the Memphis-based brands including Pop’s Kernel Gourmet Popcorn, Flying Sobies Memphis Gold Sauce, Maes Gourmet Jam, Ethiopian Coffee by Cxffeeblack Guji Mane, Elle Elixir’s Custom Tea Blend, and Chef Tam’s Black as Midnight Blacking. Other fields are the “Official Memphis Trip” field and the “Local Support” field. The women say their city, known for its vibrant food scene, sees their product as a way to keep that spirit alive through the pandemic.
“Memphis has many famous grill and soul food restaurants, as well as up-and-coming local artisans and chefs. The Memphis food scene has more local restaurants than chain restaurants with a variety of international cuisines and flavors, ”said McCarter and Brown BLACK COMPANY by email.
“City Tasting Box celebrates the tenacity and resilience of the Memphis food scene and invites non-Memphians to participate in our food culture. While this is our core strategy, e-commerce has become a strategy for food artisans as well. “